Multiple Regression Analysis Based Consumer Behavior Prediction for Marketing Multiple Regression Analysis Based Consumer Behavior Prediction for Marketing

The profitability of business is determined by the behavior customers, which may vary according to needs and time scale. depends on several factors including age, gender, lifestyle, personality so on. In addition, all these occurrence has great impact products be bought customer. combination items increases sales one item with dependent other item. this paper, customer analyzed using multivariate regression strategy consider buyer. grocery are utilized predict in purchase. cultural, social, personal psychological also considered purchasing point view. hypothesis tested based purchased various social group.